In the age where Google dominates almost everything in everybody’s digital life, it is normal for people to feel the need of refreshment. Not because Google is boring, but because of all the tech companies that collect data from the users, Google is probably the one that collects the most data. Thus, it may know everything about you better than you know everything about yourself.
Google started as a search engine platform, and when people use this platform, everything is logged in the Google’s servers. It means that all your search data, as well as all the products that you use with Google logo on it, everything is logged under your name or account. This might be a good way to make everything easy and practical for the users. However, it’s not a good way to keep your online privacy safe and secure. That’s why DuckDuckGo might be the best search engine to use in 2018. Here are 5 reasons why DuckDuckGo is the best search engine to use in 2018:
1. It Is Completely Private To Use
One of the reasons DuckDuckGo is a good Google alternative is because of its commitment to the user’s privacy. This is the search engine that is created as a solution for the users who feel that Google has infiltrated their online privacy in a big way. Thus, this search engine alternative offers the public the way to search and explore the internet without being tracked.
Whereas Google tracks everything that you do in their search engine platform, DuckDuckGo doesn’t track anything at all. It is completely private, and it is completely safe and secure to use.
2. It Doesn’t Log Your Data At All
Aside from the search engine, Google offers a lot of related digital products that users can use for free with just one account. It also owns the Android operating system, which is the mobile OS that powers most smartphones today.
The bad news is that this company tracks everything that you do with their products, and it regularly logs your data. It collects massive data from the users and use it mainly to run its advertising business. With DuckDuckGo, it is the opposite. This alternative search engine doesn’t log your data at all.
3. You Are In Full Control Of Your Data
DuckDuckGo provides the users the ability to control their data fully. It means that there is no worrying about your data being stolen by this search engine platform because you know exactly what data is being collected, and you can control how the data is being collected.
The company behind this alternative search engine gives the users the full control of their data. In fact, since it doesn’t collect any personal data from the users, you don’t need to worry about tweaking the privacy settings of this platform, because there are none to tweak. You simply use the search engine platform anonymously without worrying that you are being tracked by the “big brothers”.
4. It Doesn’t Sell Your Data To Any Third Parties
One of the reasons why DuckDuckGo doesn’t collect any type of data from the users is because it doesn’t have any advertising platform to make money on. In the case of Google, they collect the user’s data because they want to personalize ads for their users, and the company is offering such data to their advertisers.
DuckDuckGo doesn’t do that, meaning that your data is always safe with this alternative search engine platform. Your data is not going to be sold to any third parties, and it doesn’t even display any personalized advertising to the users.
5. It Doesn’t Show Any Personalized Ads
This search engine platform is still making money via advertising and affiliate revenues, but without tracking and logging any user’s data. So, if you search a certain product via DuckDuckGo, the company might make money from the affiliate revenue, but it doesn’t need to track you in order to do that.
Unlike Google that is trying to display personalized advertising and recommendations for each user, DuckDuckGo simply makes money from the advertising differently. The alternative search engine simply uses the traffic coming from the users and direct them to the appropriate advertisers without having to know about the identity and the preferences of each user.